Take a look at your logo. 👀 Then back at me. 👁 Then at your branding guidelines. 👓 Then back at me. 👁‍🗨 Are your branding guidelines making it too difficult for you to adapt your logo across the web? 🥴 Are you unable to use your logo as your profile picture on Facebook, Instagram, and Twitter? 😰 Worse yet, are you finding that your logo is hard to read in different formats now or that it gets cut off on certain platforms? 😖

The Copper Cabbage Studios Logomark simply depicts a copper border surrounding a mossy cabbage. The brown border around the copper background further stresses the emphasis on community in the Copper Cabbage vision, mission, and values.

It’s now standard across those social media platforms for profile pictures to be circular 🔴 in shape. So, let’s not resist this trend and instead be ready to adapt! Today is the day to make sure that your logomark (not the logotype) is round. 🟡 Maybe it’s time for you to consider choinking your logotype down to a logomark. Check out this article for more information on the differences between logomarks and logotypes. By staying within the new boundaries of a circle 🟢, your brand can continue to look agile and current. It can also be a great chance for you to simplify your logo down to it’s most critical aspects without any bulk. Let the title of your business or brand be a part of your logotype, and NOT your logomark! People have an uncanny ability to recognize brands based off of the slightest hints of graphics, sounds, and slogans. Circles 🔵 also communicate hidden visual messages that speak to our human nature.

What do circles say? Human nature?! 🤷‍♂️

Psychologically speaking, circles in visuals give the impression of wholeness, cycles, and community. 👨‍👧‍👦👩‍👧‍👦 These are all aspects that most brands can align with anyway. But especially in this day and age when a lot of us feel so disparate, it’s quite a smart move from social media platforms to emphasize our unity in a time such as this. ✊ Embrace this shift and make sure that your logomark fits in those rounded borders!

Hit up our DMs on instagram to chat more about logos, logotypes, and logomarks! 😁