Take a look at your logo. 👀 Then back at me. 👁 Then at your branding guidelines. 👓 Then back at me. 👁🗨 Are your branding guidelines making it too difficult for you to adapt your logo across the web? 🥴 Are you unable to use your logo as your profile picture on Facebook, Instagram, and Twitter? 😰 Worse yet, are you finding that your logo is hard to read in different formats now or that it gets cut off on certain platforms? 😖
It’s now standard across those social media platforms for profile pictures to be circular 🔴 in shape. So, let’s not resist this trend and instead be ready to adapt! Today is the day to make sure that your logomark (not the logotype) is round. 🟡 Maybe it’s time for you to consider choinking your logotype down to a logomark. Check out this article for more information on the differences between logomarks and logotypes. By staying within the new boundaries of a circle 🟢, your brand can continue to look agile and current. It can also be a great chance for you to simplify your logo down to it’s most critical aspects without any bulk. Let the title of your business or brand be a part of your logotype, and NOT your logomark! People have an uncanny ability to recognize brands based off of the slightest hints of graphics, sounds, and slogans. Circles 🔵 also communicate hidden visual messages that speak to our human nature.
What do circles say? Human nature?! 🤷♂️
Psychologically speaking, circles in visuals give the impression of wholeness, cycles, and community. 👨👧👦👩👧👦 These are all aspects that most brands can align with anyway. But especially in this day and age when a lot of us feel so disparate, it’s quite a smart move from social media platforms to emphasize our unity in a time such as this. ✊ Embrace this shift and make sure that your logomark fits in those rounded borders!
Hit up our DMs on instagram to chat more about logos, logotypes, and logomarks! 😁